From Idea to Product — Here's How

Our process is designed to be low-risk, high-transparency, and founder-friendly.

From Idea to Product — Here's How

Our process is designed to be low-risk, high-transparency, and founder-friendly.

1

Discover

We start with a conversation. Tell us about your idea, your market, your challenges.

  • Honest assessment of your idea
  • Technical feasibility analysis
  • Early architecture concepts
  • You get value even if you don't engage
Duration: 1-2 callsCost: Free
2

Plan

We create a technology roadmap, architecture design, and detailed project plan.

  • Technology roadmap
  • Architecture design
  • Security & scalability review
  • Detailed technical specification
Duration: 1-2 weeksCost: Cash or equity-based
3

Build

A dedicated team from our 50+ developer pool builds your product in agile sprints.

  • Dedicated development team
  • Agile sprints with regular demos
  • MVP or full product development
  • Team extension option available
Duration: MVP: 8-16 weeksCost: Cash, equity, or hybrid
4

Scale

We deploy to production, optimize performance, and scale your team and product.

  • Production deployment
  • Performance optimization
  • Ongoing support & iteration
  • Team scaling up or down as needed
Duration: OngoingCost: Flexible

Engagement Models

Flexible ways to work together

Cash-Based

Traditional development engagement. You pay for development services and own everything we build.

  • Fixed or T&M pricing
  • Clear deliverables
  • Full IP ownership
  • Standard agency model
Most Popular

Equity-Based

We invest our development capacity in exchange for equity. Ideal for early-stage startups.

  • Development for equity
  • Aligned incentives
  • Lower upfront costs
  • Long-term partnership

Hybrid

A combination of cash and equity. Reduces your burn rate while keeping us invested in your success.

  • Reduced cash outlay
  • Shared risk model
  • Flexible terms
  • Best of both worlds

Explore Our Services

See how we apply this process across different engagement types.

Frequently Asked Questions

Common questions about our services

We can work as an extension of your existing team. Our developers integrate into your workflow, tools, and processes. Many of our partners use us to scale capacity during sprints or to bring in specialized expertise.

Equity terms vary based on the scope of work, stage of the company, and the value we're providing. We discuss specifics during our initial consultation to find an arrangement that works for both sides.

We design our engagements to be low-risk. There are no long-term contracts required, and you can scale down or disengage at any time. You own all the code and intellectual property we produce.

Absolutely. We regularly onboard onto existing projects. We'll start with a technical audit to understand the architecture, identify any issues, and create a plan for moving forward.

It depends on the project, but a typical team includes a project manager, 2-4 full-stack developers, a QA engineer, and a DevOps specialist. We scale up or down based on your needs.

The first conversation is always free.

Let's see if we're a good fit. You'll get value from the conversation whether you engage or not.

Book a Consultation